Helping good businesses shape a better world
How do you put soul into strategy?
Our world needs more businesses like yours. Businesses that are driven to create impact in the world and which live and breathe their purpose in all that they do.
I believe that impactful businesses deserve compelling brands and strong strategy. I bring a blend of over a decade of strategy experience in leading creative agencies, along with my background of coaching leaders and helping them create lasting impact.
I can help by:
Developing powerful brand positioning and identity.
Crafting clear messaging and finding your brand’s voice to connect with your audience.
Designing and facilitating creative workshops where new possibilities come to light.
Understanding your stakeholders and customers to uncover insights about what truly matters to them.
Refining your organisational narrative and helping embed it into culture.
Convening and coaching teams on projects through to completion.
Whether you are a global organisation or a one-person start-up, I would love to partner with you.
If you would like to explore how we might collaborate, get in touch. Even if I might not be the right person to work with you, I have a network of many other makers, shapers, thinkers and do-ers who I would be glad to connect you with.
Featured Projects
How might our outward brand reflect the inner work we do?
“We have a beautiful new website and materials that express our values, commitments and offerings more clearly than ever before. We have together found new language for expressing our work. The presence of Emma's work in our midst is really something of a virtuous circle that keeps renewing us.”
– Justin Wise, Partner - Thirdspace
I worked in close partnership with the whole Thirdspace leadership team, supporting them to build an entirely new brand; to create an outward expression of the powerful inner work they do. My role was a combination of coach, project lead, challenger and trusted friend. I helped them to continue believing in the possibility of bringing this work to life, and helping them to find the words and ways of expressing the work they do.
How might I build a successful business by creating a thriving community?
“Working with Emma is a Joy! She has a strong spiritual understanding, which helped bring out the more soulful side of my brand. Her approach brings a unique touch of audacity, authenticity, and care. Emma really cares about the world – and cares about businesses who contribute to creating a better world. She knows what means to make these soulful projects shine."
– Jodi Garrod, Founder - Mama Sangha
Jodi is the definition of a soulful businesswoman; she is a midwife, hypnobirthing and mindfulness teacher and an all round force of nature. She approached me for support in envisioning how she could bring her new offering to the world. I worked with her on every layer of her business from connecting with her audience to brand positioning, naming and messaging. While Jodi is the midwife, it was a privilege to be a creative midwife helping to deliver her ideas into the world.
How might we uncover a strategic narrative and step into our purpose as an organisation?
“I am SO glad that we enlisted Emma to help us! We really appreciated how she quickly tuned into our needs and designed, hosted and delivered an approach that suited us perfectly. She brought a unique blend of strategy, participatory process and human-centred design along with her rich mastery in story and narrative building. She was also was a joy to work with and really cared about us and our work.”
– Jen Morgan, CEO - Psychosynthesis Trust
I supported the Trust to find clarity in their purpose, positioning and story in order to:
Create a north star for strategic alignment to better manifest their work
Cultivate a sense of belonging for their team and community
Attract people who are curious and resonate with their work
Provide the ‘living being’ of the organisation, the visibility, voice and appreciation it deserves in the world
Working together
To book an exploratory conversation about working together, please get in touch.